Doris Arnold | Nocatee Real Estate, Ponte Vedra Real Estate, St. Johns Real Estate


Often in real estate, the saying goes that “a picture is worth a thousand words.” While pictures can help buyers to get more interested in a property, going a bit further in the listing description can help to get the property even more in-person views. If you work diligently with your real estate agent to create a great description of your home for sale. There’s a few simple tips to make sure that the listing description of your home will bring buyers knocking. 


Think Of Your Audience


Remember that one of the most important things in writing anything is to write it for the audience that you’re trying to reach. Who will actually be reading your home’s listing? Besides potential buyers, other realtors and home search engines will be glancing at your listing. This means that you have to meet a few different purposes with one description. Your description should include:


  • A clear, concise description of the home and its contents
  • Keywords
  • Important information surrounding the sale of the home including if it’s a short sale, foreclosure, etc.


The Limitations Of The MLS


The MLS is where homes are listed most often. It does not give a lot of room for creativity in listing descriptions. Keep in mind that you don’t want to repeat a lot of the same information throughout the description. For example, there’s no need to repeat that the home has 3 bedrooms and one bathroom multiple times. There is a property details section that lists all of these major factors about the property. It’s definitely to your benefit to include alluring features of the property that you think are unique and possibly hard to find. Describe something that you know other people will want to see. 


Improved Homes Are Attractive Homes


If you have made upgrades to a home such as new appliances, new kitchen countertops, or a new roof, make sure that you include that in the listing description. Buyers love homeowners who have taken good care of their homes. People are much more likely to buy a home that they believe is move-in ready. It’s much more comforting to buyers.


It’s What You Say And How You Say It


There’s a lot more clout behind certain words than others when it comes to real estate. These words make buyers more likely to act and go see a listing in person. The words you use can vary including those that describe:


  • The type of countertop
  • The landscape of the home
  • The condition of the home
  • The materials used within the home


Certain marketing buzzwords don’t work when it comes to selling a home. These include anything that sounds too good to be true like a “quiet” neighborhood, or stating that the home is ready to move into. While these things can be true, it’s often best to let the listing description lead buyers to see the home, and discover these bonus points for themselves.


Listing a house may seem like a long, arduous process, especially for a first-time home seller. But with the right real estate agent at your side, you can receive expert support at each stage of the home selling journey.

What does it take to hire a diligent real estate agent to ensure you can sell your house? Here are three tips to help first-time home sellers employ the ideal real estate agent.

1. Conduct a Comprehensive Search

Search far and wide for a real estate agent – you'll be glad you did. With an extensive search, you can learn about the pros and cons of working with various real estate agents in your area and plan accordingly.

Don't hesitate to reach out to friends and family members for real estate agent recommendations. If friends and family members enjoyed outstanding experiences with certain real estate agents, it may be a great idea to contact the housing professionals who have helped your loved ones achieve their home selling goals.

Also, look for real estate agents who boast many years of industry experience. These housing market professionals are likely to understand the ins and outs of selling a residence. As such, they may be better equipped than other real estate agents to help you optimize the value of your house.

2. Ask Plenty of Questions

If you find a real estate agent who seems like a viable candidate to help you sell your residence, it is important to set up a face-to-face meeting. That way, you can ask questions and determine whether this individual is the right person to assist you.

During a face-to-face meeting, find out what a real estate agent has to say about your residence. Typically, a diligent real estate agent will conduct extensive research before meeting with you and should be able to offer honest, unbiased home selling recommendations.

Furthermore, there is no such thing as a "bad" question, especially for those who are selling a house for the first time. And if you have questions for a real estate agent, a face-to-face meeting provides an excellent opportunity to get your queries addressed by a housing market expert.

3. Get Client Referrals

Ask real estate agents for client referrals. Then, reach out to past clients so you can better understand how a particular real estate agent has supported home sellers over the years.

If a client offers glowing recommendations of a real estate agent, this housing market professional may prove to be the best choice. On the other hand, a client who encountered problems with a particular real estate agent may help you avoid making the wrong decision as well.

Ultimately, the right real estate agent is someone who can help you sell your house and keep you informed as the home selling journey moves forward. And if you spend some time learning about the real estate agents in your city or town, you should have no trouble employing a top-notch real estate agent who can take the guesswork out of selling your residence.


If you intend to sell your house, it pays to learn about the home selling process. By doing so, you can understand exactly what it takes to enjoy a seamless home selling experience.

Ultimately, there are three steps to sell your house:

1. Prep Your Residence

Take some time to learn about your residence's strengths and weaknesses. That way, you can identify any problem areas in your house and allocate the necessary time and resources to mitigate any issues that otherwise could slow down your home sale.

In many instances, it is helpful to schedule a home appraisal. During a home appraisal, a property expert will examine your residence both inside and out, as well as evaluate your home in relation to comparable houses in your city or town. Following a home appraisal, you will receive a property valuation that can help you establish a competitive initial asking price for your house.

Also, scrub the floors, clean the kitchen countertops and perform extensive home interior cleaning. And don't forget to mow the front lawn, trim the hedges and complete various home exterior maintenance and upgrades as well.

2. List Your House

Adding your house to the real estate market can be simple, especially if you work with a top-notch real estate agent.

Typically, a real estate agent will meet with you and learn about your home selling goals. He or she then will help you get your house ready for the real estate market, thereby increasing the likelihood that your residence will generate lots of interest from potential buyers.

A real estate agent is a must-have during the home selling journey. This housing market professional is unafraid to provide you with honest, unbiased home selling recommendations as you proceed along the home selling cycle. As a result, a real estate agent can help you optimize the value of your residence, regardless of the housing market's conditions.

3. Negotiate and Accept an Offer

Oftentimes, home showings and open houses will be held to showcase your residence to prospective buyers. If buyers like what they see, it may be only a matter of time before you receive multiple offers on your residence.

If you receive a home offer, you probably will have a short amount of time to decide whether to accept, reject or counter this proposal. Consider your options closely, and if you are not satisfied with an offer, you should not hesitate to walk away from the proposal.

On the other hand, if you receive an offer that you like, you can accept it. At this point, a buyer may perform a home inspection to further assess the condition of your house. And if the inspection goes well, it may be only a few weeks before all of the necessary paperwork is finalized and your closing date arrives.

The home selling cycle may seem like a long, arduous process at first. Fortunately, if you follow the aforementioned steps, you can reap the benefits of a fast, profitable home selling experience.


Let's face it – clutter can be problematic, particularly for those who want to list a home in the near future. Lucky for you, we're here to help you cut down on clutter so you can add your residence to the real estate market as soon as possible.

Now, let's take a look at three tips that you can use to remove clutter before your list your residence.

1. Rent a Storage Unit

A storage unit offers a great way to protect your belongings while you sell your home. Then, once a homebuyer agrees to purchase your house, you can move your belongings from your storage unit into a new residence.

The price to rent a storage unit often varies based on the size and location of the unit. Therefore, you should shop around to find a storage unit rental that matches your budget.

Also, consider the items that you'll want to keep in a storage unit. If you find that the value of your belongings is less than the rental price of a storage unit, you may want to consider other options to declutter your residence.

2. Host a Yard Sale

A yard sale provides a wonderful opportunity to declutter your residence and earn extra cash at the same time.

Remember, one person's trash is another's treasure. Although you might no longer have a need for some belongings, these items could be valuable to the right buyer.

The best time to host a yard sale usually is a Saturday or Sunday morning. Before your yard sale, you should set up posters around your city or town to advertise your event. That way, you can stir up plenty of interest in your yard sale.

In addition, you may be able to sell items without leaving your couch. Listing some of your excess belongings online allows you to promote a broad array of items to a large audience.

3. Donate Items to Charity

If you're in a hurry to declutter, many charities may be willing to pick up household appliances, furniture and other items without delay. In some cases, you might be able to donate these items and receive a tax deduction as well.

Search for charities in your city or town and contact them directly to find out if they accept donations. Next, you can set up a date and time for a charity representative to pick up your items, or you may be able to drop off the items at a nearby location.

Decluttering your home may seem like an uphill climb, but a real estate agent may be able to provide additional assistance.

A real estate agent can evaluate your home and offer expert tips to help you declutter. As a result, you can revamp your house's interior and ensure your residence looks amazing before you add it to the housing market.

Take the guesswork out of decluttering your residence. Use the aforementioned tips, and you should have no trouble eliminating clutter from your home.


After you add your house to the real estate market, it may be only a matter of days before you receive the first offer on your residence.

Ultimately, the initial offer on your home may prove to be the best proposal for a number of reasons, including:

1. The offer matches or exceeds your expectations.

An informed home seller understands the condition of his or her house, and as such, sets realistic expectations for the home selling journey.

For a home seller, it is paramount to conduct a home appraisal before you list your residence. With this appraisal, you can learn about your residence's strengths and weaknesses and price your house accordingly.

Furthermore, a home appraisal will help you understand the true value of your home. And if you receive an initial offer that matches or surpasses your expectations, you should have no trouble accepting the proposal and moving forward with a home sale.

2. The offer corresponds to the current state of the real estate market.

Operating in a buyer's market is far different from operating in a seller's market, and perhaps it is easy to understand why.

In a buyer's market, there is an abundance of high-quality houses and a shortage of property buyers. This means a buyer's market typically favors property buyers over property sellers.

On the other hand, a seller's market usually favors property sellers. This market includes many property buyers and a shortage of top-notch houses. Thus, the likelihood of receiving a terrific first offer may increase in a seller's market and decrease in a buyer's market.

As a home seller, it is essential to allocate the necessary time and resources to learn about the housing market. If you understand the differences between a buyer's market and a seller's market, you can identify a great initial offer on your house.

3. The offer is a must-accept in the eyes of your real estate agent.

When it comes to selling a house, it often is a wonderful idea to work with a real estate agent. In fact, this housing market professional may prove to be a difference-maker at each stage of the home selling journey.

A real estate agent will help you list your residence, promote it to potential homebuyers and set up home showings and open houses. That way, he or she can make it easy for you to generate substantial interest in your residence as soon as it becomes available.

Perhaps most important, a real estate agent is happy to provide honest, unbiased home selling recommendations. This housing market professional will help you differentiate between a mediocre initial offer and a stellar one and ensure you can make informed home selling decisions.

Lastly, be sure to analyze the initial offer on your home closely before you accept it. By taking a diligent approach to this home proposal, you can evaluate the pros and cons of it and make the best possible decision based on your individual needs.




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